Media coverage of your corporate story can be a powerful complement to your ongoing IR campaign. But media coverage can be difficult to generate for some companies. Fundamental can help in a variety of ways from packaging your story so it is of interest to the media to cold calling the right reporters at the nation's major media outlets. Fundamental understands the needs of journalists (because two of our founding partners were once reporters themselves) and can tailor your media relations program accordingly. Our services include helping to build relationships with the media on behalf of key company spokespeople, media monitoring, news release writing and media training.