Academic Research Puts a Value on IR

What's IR really worth? The answer appears to be 'a lot', at least according to research conducted by  Dr. Sarah Mavrinac at the Richard Ivey School of Business.

In article published in the Investor Relations Quarterly (summer 1997), Dr. Mavrinac observes: "The evidence...increasingly points to IR as a fundamental determinant of share value. A study that I completed recently in partnership with investigators at the Ernst & Young Center for Business Innovation suggests that millions of dollars of shareholder value about be created by an undervalued firm simply by improving institutional investors' perceptions of the quality of the firm's IR capabilities."

This independent analysis of IR's value is a must read for anyone contemplating an investment in investor relations.